02 8502 3368 info@howseo.com.au
what-is-seo

Confused About SEO? 

Google only loves you when everyone else loves you first.”

Wendy Piersall

“My rule of thumb is build a site for a user not a spider.”

Dave Naylor

So what is SEO? 

SEO is the act of effecting change in search engine rankings with use of on-page and off-page factors that lets search engines better understand the clear intention and theme your website is trying to produce. SEO helps structure your website in a way so search engines can read categorise and rank it accordingly. The clearer we can let the search engines know about what your website is, the more search engines will place trust in your website that it is the best fit for a particular keywords search, and therefor delivering you up on the first page.

Competing today in an online market can seem a little dauntingAs we know first port of call on decisions internet related are our trusty friends Google, Bing, and Yahoo. We enter a query into their familiar search bars without concerning ourselves one instant on the process of evaluation that transpires after we type those few words and hit enter. Within 0.23 seconds every indexed website on earth with relevant phrase matching to our query is searched and ordered, literally billions of web pages, and in a heartbeat the relevant information appears on our screen like magic. In my opinion, a very deserving, “Wow”.

How Do Search Engines Work?

Google and it fellow search engines are not actually the internet, what they do is index the internet, as of Monday 25th of November 2013 there has been 1.5 billion pages of content indexed from all known websites across our beautiful blue planet. Check out how many web pages have been indexed today. Ranking and categorising all these billions of pages with their millions of different themes and categories is no walk in the park. The good folks at search engine HQ better now known as Google try to bring us the best possible results based on the relevance of keywords we type into its search bar. Result will be returned based on a complex algorithm that consists of many criteria over 200 in fact, which is constantly being modified and updated. In short, what Google strives for is to deliver a perfect match for your search query. Therefore, great relevant content that is fluid wins.

Brief History of Google Search 

A brief history of Google search, and it evolution through till now. Search has come a long way in such a short period of time who know where it will be 10 years from now. Take a look at this short clip about how Google came to be.

Google about Ranking Results

Matt Cutts from Google will explain some of the key things that Google look for when returning search results. Matt also gives a short description on some of the main ways that Google ranks your webpages. 

There are over 200 different factors that are included in the Google algorithm. Google doesn’t make a habit of giving much away.  Our Job is to keep up to date with what is working and what is not, through testing and analysis.

Google controls 70% of all the search traffic across the world, while Yahoo control 18% and Bing with 12% we didn’t really allow for the smaller they all fall somewhere combined around 1%.