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SEO Glossary

SEO Definitions

To bring clarity to terms and Jargon we may use in this website.  

Deliverable It is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project View Source

SEO Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. View Source

Social Media Optimisation   It is set of methods which are used to generate publicity through social media.

Search Engines   It is a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.

Client’s Competitor  It is an individual or a company which is in the same exact niche as the client and is targeting same/identical keywords in same/nearby geographic location(s).

Keyword  Keyword or keyword phrase is a search term which is used to retrieve information through search engines.

Keyword Research  It is a practice used by search engine optimisation professionals to find and research actual search terms people enter into the search engines when conducting a search.

Keyword stuffing   It is considered to be an unethical search engine optimisation (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content. View Source

Keywords cannibalisation – Several web pages targeting same keyword(s)

URL   It is the address of the web page on the Internet.

URL Canonicalisation   It is the process of picking the best URL when there are several choices, and it usually refers to home pages. 

Link Building It is a Search Engine Optimisation technique which is used to get backlinks (or votes) for a website.

Link Bait Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention. View Source

Website Usability It means how easy it is for visitors to use your website.

Website Accessibility It means how accessible your web pages are to your visitors and search engines.

User Engagement  It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.

Conversions  Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic etc.

Conversion Rate  It is the percentage of visits which result in goal conversions.

KPI   KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.

Link popularity  It is the measure of the quantity and quality of inbound links (back links) to your website.