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How to find a Quality SEO Company 

We have spoken openly in the past about Some SEO companies that offer money back Guarantees or will guarantee that they can have you appear on the first page of Google. Well it looks like our warnings have been not in vain as now the Sydney Morning Herald has published an article regarding a Sydney based SEO Company Publicity Monster that has been taken to the Department of Fair Trading Regarding not providing their clients with the services that they have guaranteed them that they will provide.

Guaranteeing First Page Results is Bad SEO Practice 

Not only is it bad practice to Guarantee first page results it is also in direct contradiction with Google Quality Guidelines as no one other that Google can say just what will enable your website to be listed on the first page. The Article also warns of SEO Companies that cold call companies and try to sell their services directly over the phone and customers taking their SEO services without even checking if they have any credibility.


It is not to say that some quality SEO companies cannot provide this service but there are some less than sterling operator working in this industry and they pray on people that have little to know knowledge about SEO or Search Engine Optimisation.

Before anyone takes a service from an SEO company you should at least Google some SEO terms like- SEO Australia – SEO Company – SEO Services – Australian SEO Company – SEO and your Local Area-and other SEO terms that might return results with SEO companies. This is a great way to see if the SEO Company that has just cold called you has any good rankings. Ask them while you have them on the phone “what are some of the Keywords that your company ranks for?” if they can’t provide you with any you can assume that they don’t really know what they are talking about, and hang up the phone you are talking to one of the numerous low quality SEO companies that are operating in Australia.

Quality SEO Companies 

There are some great SEO companies operating in Australia but all the Good ones follow Google Quality Guidelines and will not guarantee first page results even though they are able to produce them. If you are looking for an SEO service take a good look through the website of the SEO company that you are thinking of using, if it looks informative and they have lots of information regarding SEO and is not just filled with marketing Blah Blah Blah and actually has useful information regarding SEO you can be a bit more certain that the SEO company in question has more of an understanding about how the SEO process actually really works.

Another thing is to use an SEO company that Specialise in SEO and not offering a hundred services that are not relating to SEO. Many web design companies offer SEO services but from experience they don’t really know what they are doing and spending money with them on SEO can really damage your website rather than help you.


Google is constantly changing how they provide people using there service with results, and good SEO companies are constantly testing and finding what is working and what is not. Google has made many changes regarding their search algorithm over the last few years and it can be very damaging to businesses that use old school SEO tactics to try to game the system. Google can wipe you out of the search results if a bad SEO uses some of these old school tactics, so please be careful when choosing an SEO Company.

HOW SEO is a quality SEO Company that specialises in SEO and we strictly follow Google Guidelines with all of our SEO campaigns. So if you would like to know more about how a quality SEO company based here in Sydney Australia can help you achieve your goals please contact us to discuss your website ranking issues, we are happy to provide you with a no obligation consultation over the phone or just email us to find out more.