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Keywords What’s the Big Deal?

Arguably keyword research is the most important stage of the SEO process. Without the right keywords you may get little to no traffic. A common mistake some people make is to use industry jargon such as common industry terms as keywords, but as for the average Joe off the street he will never type those terms into a search engine. It needs to be relevant to what people are already searching for, so you need to research. Knowing your competition and how strong they are is something to consider as well, and is that keyword trending in any direction? and why? These are some factors to be considered when building your foundations.

Keyword Testing and Analysis Then comes the testing and analysis phase. Finding related keyword phrases that have high monthly searches but low enough competition to bring great results. There are many ways to select keywords phrases. We have developed a number of powerful formulas we employ throughout your keyword selection process, we also use sophisticated software to track manage and research all your keywords and phrases. Once we have made our selection they will need to be placed throughout the website.                             It is very important that the chosen keywords be present in all five of these places. 

Page Title

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We make sure that you are making proper use of your keyword phrases in your Title Tag . This is a important step in your on-page optimisation. This is what search engines look at to help them better understand what your page is about. You cant see the title on your webpage it is in the code.

Body Text Headers

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The titles on your page matter, especially the H1 tag, this is the main title describing what this webpage is. This is one of the key indicators search engines use to determine what your page is about. So having your keyword phrase inside a H1 H2 H3 tag will signal that this is important to the search engines. 

Internal Links

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Using your keyword phrases in the anchor text on you links within your internal pages will be another key indicator to the search engine that what is at the other end of this link should be what the text is describing. 

Meta Tags

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Using your keyword phrases in the meta description of your page is yet another way we can signal to the search engines what this page is about. You don’t want to over do it and stuff as many keywords in as possible, it is about an even distribution of signals through out your page that will yield the best result. You can’t see meta data on your webpages it is hidden in the code.   meta-data-seo-australiaVisit the website for keyword Phone line repair

Body Text

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You need to have the keyword phrase also appear at least once in the body text of the page. Having your keywords in all of these places will be a strong indicator to Google your page is the right match for the key phrase that was typed into their search bar. So body text is also very important.

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Thinking of rewriting some pages?

If considering rewriting some text within your body copy, so that it may use more of your keywords in a naturally sounding way, is doable? Then it is usually a very worthwhile undertaking. We can then have your keywords placed within strategic areas of your pages to bring you the people who are looking for a company just like yours. Please don’t mistakenly think using keywords in body text is a waste of time. Your body text content is indexed just like everything else, and in the effort to determine the site’s theme and the relevance of your content to keywords, your body text is definitely considered within that process. Including your keywords and key phrases in your body text simply reinforces your use of those terms used in the higher priority parts of the page. But without their use in those aforementioned areas, they won’t stand out as easily as definitive keywords for your site’s pages.

Once thought to be the holy grail of search engine rankings, the importance of the Meta Keyword tag has taken a rather large slide in relevance over the years .The search engines became aware that spammers where exploiting this area to achieve significant ranking and was stamped” Black Hat” Although most major search engines no longer make use of the Meta Keyword tag, it is still worthwhile to include it for the smaller engines that do. Using the same exact Meta Keyword on every page will get you nowhere. Each page should have a customized tag that reflects the content of that page. It’s also important to remember that you should only be targeting a few phrases per page and that only those targeted phrases should be included in your tag. (Aim for 8-12 words total.) There remains some level of debate on the use of commas within the Meta Keyword tag. I’ve found that leaving the commas out provides the most opportunity for multiple phrases with minimal words. Search engines will read a string of text and will break that string up into phrases as needed to provide search results.