02 8502 3368 info@howseo.com.au

What is SEO ?

SEO or Search Engine Optimisation is the act of effecting change in search engine rankings with use of on-page and off-page factors that let search engines better understand the clear intention and theme your website is trying to convey. SEO helps structure your website in such a way that search engines can read categorise and rank it accordingly. The clearer we can let the search engines know about what your website is, the more search engines will place trust in your website that it is the best fit for a particular keyword search, and therefor deliver you up on the first page.

Who are We ?

We are a dynamic Australian SEO Company delivering top rankings for businesses in the search engines. We supply a raft of services that are designed to gain maximum visibility in the online world. HOW SEO is more that just an SEO Company we  provide you with a complete online marketing solution that can take full advantage of Social Media and Video Marketing that will add an extra dimension to get your brand and product noticed. All of our  SEO packages are custom designed for your particular industry. We are based in Sydney Australia and are SEO Specialists.

How it Works ?

After you make contact with us we will carry out a full website audit and check on-page elements such as website architecture, meta data, URL structure, copywriting, and all issues that may arise due to on-page related problems.We check off-page elements such as existing link and make sure that all links are compliant with Google Quality Guidelines so updates such as penguin will not affect your rankings. We will establish a top tier set keywords and research the strength of your competition and develop a strategy that will get on the road to being on first page of Google.

Search Engine Optimisation

Get to the Top of the Search Engines

On Page Optimisation

On Page Optimisation is used to correct parts of your page so they can be read correctly by the Search Engines

Link Building

Links from other websites to your website are looked at by Google as a vote of confidences for your website and this plays a big part in rankings

Keyword Research

Keywords phrases are the starting point for any good SEO campaign. It is arguably the most important stage of the SEO process.

Social Media

Social is now a exceptionally power tool in the hands of internet marketers. Connect with your audience and customers today.

SEO Process

Find out the process we take that makes our Australian seo company so efficient.

No Lock in Contract

We don’t believe in locking you into a contract, you are free to leave at any time.

SEO Reporting

We provide detailed reports and the end of each month so you can track your progress.

Google Quality Guidelines

We follow Google quality guidelines, to keep your website safe from being penalised.

Creative Content Creation to Engage your Audience

Full List of SEO Packages

If your Business is highly competitive you may wish to take a looks at our full range of packages that are designed to super charge your SEO campaign.
SEO Packages
Are we Safe ?
When it comes to SEO there are two types of providers, you have your black hat and then you have your white hat. HOW SEO only performs ethical SEO, this means that all the work we perform is white hat SEO. We follow the Google Quality Guidelines for SEO as per the Google Webmaster Guidelines Recommendation. Google is constantly on the lookout for websites that are using black hat methods to game the system, and if you are caught using black hat methods your website can be severely penalised and even taken out of the index white-hat-seo-techniques
SEO Evolution
HOW SEO is an Australian SEO Company based in Sydney Australia. We are very conscious that Search Engine Optimisation is in a constant state of flux, and as a direct result we are on a path of constant evolution. SEO has changed dramatically over the last 5 years and is changing more and more every few months. Search engines such as Google, Bing and Yahoo are now more than ever placing a greater emphasis on high quality content that is being updated on a regular basis. This can be a lot of work, especially if you are a small business, who has the time to be thinking up new ideas for content let-alone creating it, You have a business to run. This is where our SEO company in Australia can help.   online-marketing-tree-seo-australia

SEO is one branch in the online marketing tree.

 As SEO changes, the job of an SEO is slowly morphing into a multitude roll. We now are online marketers, content creators, copywriters,online advertisers, social media managers, link builders, bloggers, and online strategists.

Not so long ago getting a website to rank in the search engines was not so complicated, you would make sure that the website on-page factors were all sound, and build a bucket load of links pointing back to that website, and presto you had a first page result. Now that Google has become a lot more sophisticated and are wise to people gaming the system, they have made some big changes to the algorithm over the last few year, with updates such as Penguin ,Panda and Hummingbird to try to stamp out what they would class as an unfair advantage.

Google wants to see one thing, and that is the best possible match for a query that is typed into there search bar. They don’t like it when people find vulnerability and exploit them because the search results that are returned and not always what the searcher is looking for. This is why Google shouts from the rooftops Content Content Content.

Creating content that is engaging really works for all parties concerned. Google will love you because you are giving them what they want. Your readers will love you because you have cool stuff to read and look at and you’re not making them yawn so hard that there jaws crack. And you will love it because people will want to stay on your website longer, go through more pages and it will make it easier to funnel them to your desired outcome . Google is really scrutinising your pages metrics now, so keeping people on your website for longer and enticing them to view more pages will help with your over all rankings . And for the big one links, when you have great content other people will want to link to it, and from an SEO standpoint this is exactly the result we want to achieve from creating content. Links Baby ! Links still play a big part in getting top rankings in the search engines.


Here are some stats on You tube 


  • Over 4 billion videos are viewed a day
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localised in 61 countries and across 61 languages
  • YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

You must admit some very amazing statistics, one of the other stats i forgot to mention is that You tube is not only owned by Google but is also the second largest search engine on the planet. If you are not taking advantage of You Tube and the other 30 or so video sharing platforms you are doing yourself a great injustice. We have been advising our client for a while now to make videos that are answering questions that people are searching for in the search engines. There is a few reason for this but chief among them is that You Tube videos show up in Google search results, and you can show up on the first page, sometimes as quickly as a few hours from posting it.  This is some very powerful stuff. People are now consuming video on a massive scale, and just like webpages your videos can be optimised for search. HOW SEO has now created a new service for our clients, we are now create compelling videos that are fully optimised to bring in traffic to your website through this medium. People tend to trust someone more when they can put a face to a brand or product, instead of some anonymous sales page on a website. To find out more about this service get in contact and find out how video can bring you a torrent of web traffic.  

Less is More
  less-is-more-for-seo-australia             HOW SEO offers a personalised SEO service, we like to provide each campaign the full attention it deserves. Because of this we limit the amount of new clients we take on each year. This way we can lay down the best SEO service on offer. We take on new clients through the year based on our current work load, and other factors like SEO to client ratio. We believe that doing it this way keeps it fun and interesting for us and allows us to not be constantly under the pump, we have time to think outside the box and come up with new and creative ways to bring people to your website. In a traditional sense SEO is just Search Engine Optimisation, making a website rank well in the SERPs. But we have found that the desired outcome that our clients really want is simple, it is more engagement on there website by any means available. This gives us the ability to not only give them high ranking for there keyword phrases in the search engines but also lets us explore all the avenues that are now available online. It really is a wonderful time in history, and people are connecting through online channels like never before, so we really to take advantage of this for you and give you what you really want, more people connecting with you and finding out about your products and services.  
Our Philosophy

We believe in bringing safe and long lasting first page results in a highly effective and professional manner, and to develop a successful working relationships with clients so together we can continue to grow.

  • On-Page 55%
  • Off Site 30%
  • Design 6%
  • Speed 9%