SEO or Search Engine Optimisation is the act of effecting change in search engine rankings with use of on-page and off-page factors that let search engines better understand the clear intention and theme your website is trying to convey. SEO helps structure your website in such a way that search engines can read categorise and rank it accordingly. The clearer we can let the search engines know about what your website is, the more search engines will place trust in your website that it is the best fit for a particular keyword search, and therefor deliver you up on the first page.
We are a dynamic Australian SEO Company delivering top rankings for businesses in the search engines. We supply a raft of services that are designed to gain maximum visibility in the online world. HOW SEO is more that just an SEO Company we provide you with a complete online marketing solution that can take full advantage of Social Media and Video Marketing that will add an extra dimension to get your brand and product noticed. All of our SEO packages are custom designed for your particular industry. We are based in Sydney Australia and are SEO Specialists.
After you make contact with us we will carry out a full website audit and check on-page elements such as website architecture, meta data, URL structure, copywriting, and all issues that may arise due to on-page related problems.We check off-page elements such as existing link and make sure that all links are compliant with Google Quality Guidelines so updates such as penguin will not affect your rankings. We will establish a top tier set keywords and research the strength of your competition and develop a strategy that will get on the road to being on first page of Google.
Search Engine Optimisation
Get to the Top of the Search Engines
Creative Content Creation to Engage your Audience
Are we Safe ?
SEO is one branch in the online marketing tree.
As SEO changes, the job of an SEO is slowly morphing into a multitude roll. We now are online marketers, content creators, copywriters,online advertisers, social media managers, link builders, bloggers, and online strategists.
Not so long ago getting a website to rank in the search engines was not so complicated, you would make sure that the website on-page factors were all sound, and build a bucket load of links pointing back to that website, and presto you had a first page result. Now that Google has become a lot more sophisticated and are wise to people gaming the system, they have made some big changes to the algorithm over the last few year, with updates such as Penguin ,Panda and Hummingbird to try to stamp out what they would class as an unfair advantage.
Google wants to see one thing, and that is the best possible match for a query that is typed into there search bar. They don’t like it when people find vulnerability and exploit them because the search results that are returned and not always what the searcher is looking for. This is why Google shouts from the rooftops Content Content Content.
Creating content that is engaging really works for all parties concerned. Google will love you because you are giving them what they want. Your readers will love you because you have cool stuff to read and look at and you’re not making them yawn so hard that there jaws crack. And you will love it because people will want to stay on your website longer, go through more pages and it will make it easier to funnel them to your desired outcome . Google is really scrutinising your pages metrics now, so keeping people on your website for longer and enticing them to view more pages will help with your over all rankings . And for the big one links, when you have great content other people will want to link to it, and from an SEO standpoint this is exactly the result we want to achieve from creating content. Links Baby ! Links still play a big part in getting top rankings in the search engines.
Here are some stats on You tube
- Over 4 billion videos are viewed a day
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localised in 61 countries and across 61 languages
- YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
You must admit some very amazing statistics, one of the other stats i forgot to mention is that You tube is not only owned by Google but is also the second largest search engine on the planet. If you are not taking advantage of You Tube and the other 30 or so video sharing platforms you are doing yourself a great injustice. We have been advising our client for a while now to make videos that are answering questions that people are searching for in the search engines. There is a few reason for this but chief among them is that You Tube videos show up in Google search results, and you can show up on the first page, sometimes as quickly as a few hours from posting it. This is some very powerful stuff. People are now consuming video on a massive scale, and just like webpages your videos can be optimised for search. HOW SEO has now created a new service for our clients, we are now create compelling videos that are fully optimised to bring in traffic to your website through this medium. People tend to trust someone more when they can put a face to a brand or product, instead of some anonymous sales page on a website. To find out more about this service get in contact and find out how video can bring you a torrent of web traffic.
Less is More
We believe in bringing safe and long lasting first page results in a highly effective and professional manner, and to develop a successful working relationships with clients so together we can continue to grow.
- On-Page 55%
- Off Site 30%
- Design 6%
- Speed 9%